What We Are About

Raising Real Kids in the Digital World

Listen, somewhere between lunchboxes and logins, the parenting game changed. YouTube became our kids’ teacher, life coach, and stylist—and not in a good way.

Now, our kids are growing up in a world where “normal” is defined by the algorithm—and we’re expected to guide them through it like we’ve done this before. Like we even know what the algorithm actually is.

We’re not here to panic. We’re here to parent with purpose, with strategy, and with a whole lot of grace (and humour).

All without losing ourselves — or the Wi-Fi password.

Introducing Unfiltered & Unbothered — a new series for parents raising real kids in a hyper-connected world.

Unfiltered & Unbothered

A series for Black parents raising real kids in a digital world

Nobody warned us parenting would come with algorithms, influencers, and endless comment sections. We’re not panicking. We’re paying attention—and staying joyful while we do it.

Faster than you can say “what the heck is Twitch?”, parents find ourselves navigating group chats we’ll never see, decoding sketchy DMs, and Googling apps we hadn’t even heard of last week. We’re bursting the bubble of YouTube “truths,” dodging shady TikTok influencers, and (yet again) reminding our kids that ChatGPT is not a guidance counsellor.

Every news story, every viral cautionary tale reminds us that parenting today means raising kids who are as kind, grounded and savvy offline as they are online. It takes strategy. It takes joy. It takes knowing when to pull them closer — and when to pry the phone out of their hand like your life depends on it.

This series is about starting conversations, learning what to look for, and finding balance between our kids’ offline lives—and the ones the algorithm is shaping online.

This isn’t about perfection. It’s about reclaiming a little peace — not just in our homes, but inside our kids’ online lives too.

And we’re doing it all without doom-scrolling or panic.

Explore the series: Unfiltered & Unbothered

The algorithm is parenting your kid if you’re not. Start a 5-day social media detox for Black kids and reset their feeds, confidence, and safety.

You Belong Here

Watching out for our kids never stopped at the school gates. Now, it extends into the feeds, the algorithms, and the screens quietly trying to raise them too. And no — screen time limits aren’t enough.

This space is for us. Whether you’re deep in digital triage or just tried to leave a comment on Discord (and instantly regretted it), you’re not alone. We’re all learning how to parent through the age of infinite scroll — with clarity, with laughter, and with community.

We still talk 90s movies (because of course we do), and affirmations aren’t going anywhere — and yes, I still equip and encourage parents to use their Outside voice in schools — but now, we’re getting ahead of the algorithm, too.

Parenting doesn’t come with a playbook. But community? That’s the next best thing.

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Hi, I’m Nicole.

I’m all about 90s movies and Rich Auntie vibes. A writer, parent, and digital-age realist raising proud, grounded kids in a world of algorithms—and still holding out hope someone remembers to take the meat out of the freezer.